Charities 'can save 30% on marketing'

Data Discoveries is pushing the button on a series of "best practice" events amid claims that charities and non-profit bodies can save up to 30 per cent on their direct marketing bills,

The Edinburgh-based firm, which hosts its first event on 18 November at the Grand Central hotel in Glasgow, said research showed that more than half of charities spend between 500,000 and 2.5 million a year on direct marketing alone.