4G set to spark £1.8bn surge in smartphone shopping
High-speed 4G could boost the British retail sector by an estimated £1.8 billion in a year, a new study suggests.
Retail analysts believe the national roll-out of the faster broadband service could prompt a 113 per cent surge in smartphone shopping.
Olivier Ropars, senior director of mobile commerce at eBay Europe, which compiled the report, said: “Consumers today want convenience and speed.
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Hide Ad“The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience.
“It will truly give us the ability to shop anytime, anywhere. That means an extra £1.8bn of consumer spending up for grabs.”